In a world filled with inequality, crises and poverty, breastfeeding is the foundation of lifelong good health for babies and mothers, WABA are excited to announce the slogan of World Breastfeeding Week (WBW) 2018:

BREASTFEEDING: Foundation of Life

The logo features the WBW-SDGs Campaign ‘triad’ of two adults and an infant, which reinforces the importance of working together to protect, promote and support breastfeeding. Branches, leaves and sprouts represent growth and development. The line extending from the triad and sprouting into leaves are the links between breastfeeding and nutrition, food security and poverty reduction. This reflects the #WBW2018 slogan Breastfeeding: Foundation of Life. The ochre colour of #WBW2018 graphics is consistent with the WBW-SDGs Campaign Thematic Area 1.